Released on: January 17, 2008, 3:30 am

Press Release Author: Cindy Petrey

Industry: Chemicals

Press Release Summary: Infomercials are television productions that appear to be a
newscast but instead are paid advertising segments.

A similar approach for newspapers, called advertorials, is also planned by Suarez.

Press Release Body: \"This product is truly sensational and that echoes the words of
my wife,\" said Jerome Pruett, director of retail sales and marketing for BioTech
Research, the product development arm of Suarez. \"It\'s remarkable.\" Pruett said the
infomercials and advertorials about Orchem\'s cleaning product line will be developed
this fall to appeal to three types of buyers:
. Women who are responsible for laundry and cleaning duties in their households.
. Traveling businessmen who need on-the-spot stain removers.
. Hospitality companies and restaurants that need to deal with spills.

Fade Away had been exclusively sold at Cincinnati-area bigg\'s stores, but the
exclusive agreement ended in August.

The next retail target for Fade Away is a sprawling one: hotel chains, airlines,
restaurants, big box discounters, convenience stores and traditional grocery chains.

\"We\'ve developed a line of products that includes a heavy duty degreaser, a kitchen
cleaner, a tub and tile spray, a pet-stain remover,\" said Kenneth A. Munson, vice
president sales and marketing for Orchem.

\"What we found, going into Wal-Mart, was that the products were good, but people
weren\'t going to buy them unless they knew what they were.\"

Yet Orchem could not afford a multimillion-dollar advertising campaign. \"We found we
needed to build brand and the best way to do that was through direct marketing,\"
Munson said.

Fade Away stain remover, made by NBA legend Oscar Robertson\'s Orchem Corp. of
Fairfield, is poised for a national sales push this fall.

Orchem executives signed a marketing partnership last week with North Canton-based
Suarez Corp. Industries for a direct marketing and infomercial effort.

The initiative will include direct mail, newspaper, radio and television advertising
to familiarize consumers - particularly women shoppers - with the line of
enzyme-based cleaners.

Infomercials are television productions that appear to be a newscast but instead are
paid advertising segments.

A similar approach for newspapers, called advertorials, is also planned by Suarez.
\"This product is truly sensational and that echoes the words of my wife,\" said
Jerome Pruett, director of retail sales and marketing for BioTech Research, the
product development arm of Suarez. \"It\'s remarkable.\" Pruett said the infomercials
and advertorials about Orchem\'s cleaning product line will be developed this fall to
appeal to three types of buyers:

Women who are responsible for laundry and cleaning duties in their households.

Web Site: http://www.orchemcorp.com

Contact Details: Orchem Corporation
Attention: Cindy Petrey
4293 Mulhauser Road
Fairfield, Ohio 45014
(513) 874-9700
Website: http://www.orchemcorp.com